With so many marketers focusing their marketing efforts online, promotional products have been neglected as a way to promote a business. Unfortunately, those of us who have abandoned the practice of using such items are missing out.
Making the right impression. A branded product giveaway creates a longer lasting impression.
Branded giveaways and other promotional products have always been simple gifts. Think of them as a little souvenir that you can put on your desk to remind you of the company that gave them to you. Now let us take it a step further. How about a product that will compliment your existing business? A product that does not add waste and can be useful which sends a further message to your customer base about sustainability. Sure, pens and pads of paper are great, but a product that can compliment your existing business will further generate goodwill which will lead into growth.
So how much of an impact are these types of products still having on the marketplace?
Brand recognition. As time goes on, more people will start to recognise your brand.
A well-designed giveaway can add a sense of quality to the product which leads to growth.
With clever placement, you can use the giveaway as a way of subtly advertising your brand to the world.